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Product Testing


Tantalizing customers with new products, colors, flavors, and tastes is a marketer’s pleasure…and pain.

How do you know that your new product or package will tickle consumers’ fancy?

The sensory perception remains one of the most powerful branding tools in the marketing environment. Think of the last time you sniffed a perfume sample in your favorite magazine, and it instantly generated pleasant memories or prompted you to purchase a new fragrance.

Product/package testing allows marketing and product managers to develop insights into customers’ preferences when developing and improving core elements of products.


Lucent Research helps you to design a senso-metre that still leaves room for imagination. And we get the right people to screen your latest ‘invention’ – with a nice mix of your core demographic, early adopters and people you didn’t think would give you the time of day. Isn’t that how some of the greatest romances are born?


Lucent Research provides a host of different quantitative or qualitative product/package testing mechanisms for a range of environments, such as:

Food and beverage manufacturers
Car dealerships
Financial services and products
Hospitality services
Public services


Pre-test new products, using quantitative or qualitative techniques to dig deeper into what makes consumers respond to your product
Better understand what experiences move clients from mere customers to brand promoters
Introduce flexibility into the idea generation process, allowing rethinking of product/packaging concepts
Delve into the inner workings of how the human mind and the senses relate
Get consensus on what works, and what doesn’t. Contact Lucent Research to design your senso-metre.

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As a premier research agency, we help you to view research in a new light – one where we merge traditional and non-traditional methodologies to give our clients the right information and insights to aid strategic decisions.

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Human Resources

The People and Human Resources function is key to achieving a firm’s underlying mission to attract, develop, excite, and retain exceptional people. Our teams function spanning talent, recruitment, and professional development. We unleash our dedication to supporting your current and next generation of colleagues.


To improve results from training programs, executives must focus on what happens in the workplace before and after employees go to class. Our teams design and execute the strategies that empower your staff to become enhanced versions of their job roles.


  • Focus Groups
  • Product Testing
  • Service Evaluations
  • Mystery Shopping
  • Brand Audits
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Customer Experience

  • CX Strategy
  • CX Outsourcing
  • Omnichannel Orchestration
  • Customer Insights
  • Sales as a Service
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  • Digital
  • Advertising Analytics
  • Direct
  • Experiential
  • Branding
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  • IT Strategy
  • Software
  • Hardware
  • Mobile App Development
  • Website Development
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Human Resources

  • Recruiting Technology
  • Ai Resume Parsing
  • Policy Development
  • Employee Feedback
  • Candidate Interviewing
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  • Knowledge Base
  • Continuous Development
  • Technical
  • Team
  • Managerial
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Contact Info

Lucent Research Limited P.O. Box 1024 Business Centre Port of Spain Trinidad, West Indies.



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