Our Service

Focus Groups


Focus groups are magnets for opinions.

And while some people think that a comment thread on Facebook or Twitter can replace them, nothing beats face-to-face conversations.

Deep, authentic, unscripted, meaningful, and unpredictable, they are a well of knowledge.

Focus groups reveal profound insights to brands, demographics, products, markets, customers, and employees. Do them right, and learn to integrate them with other research methods and channels, and you’ve got yourself solid data to aid decision-making.

At Lucent Research, we facilitate fluid cooperation, instead of rigid planning. We strike the right balance between listening and asking.

We don’t just ask, “How much?” or “How many?” We answer “why”, “why not”, and “what else”. We read body language and ask follow-up questions that lead to unexpected insights.

Every thought and feeling is captured and analyzed efficiently.

Probe your audiences’ minds, and explore insightful conversations.


Our focus group solutions include:

  • Traditional homogenous / heterogeneous (8-10 persons)
  • Mini groups (4-6 persons)
  • Online focus groups

Our full-service programs offer:

  • Recruitment and pre-screening
  • Expert discussion guide the development
  • Trained moderators to conduct sessions
  • Recording of audio and video
  • Analysis of findings and presentation of reports, with recommended courses of action



  • Understand the psychological processes that influence consumer behavior
  • Assess and understand what consumers/stakeholders need, and think of your products and services
  • Discover core motivations, ideas, and insights
  • Gain insights from hard to access audiences, such as busy executives, physically challenged individuals, etc.
  • Gain valuable insights from pre-teen and teen audiences
  • Learn how your product or service fares against the competition
  • Pre-test product packaging, promotional activity, advertising messages, websites, etc.
  • Gain insight into customer service experiences, and an opportunity to unearth methods of improving service delivery
  • Discover and explore experiences that would have gone unnoticed
  • Streamline strategy, with insight that informs marketing instinct to boost your bottom line

Related Services


As a premier research agency, we help you to view research in a new light – one where we merge traditional and non-traditional methodologies to give our clients the right information and insights to aid strategic decisions.

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Human Resources

The People and Human Resources function is key to achieving a firm’s underlying mission to attract, develop, excite, and retain exceptional people. Our teams function spanning talent, recruitment, and professional development. We unleash our dedication to supporting your current and next generation of colleagues.


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  • Focus Groups
  • Product Testing
  • Service Evaluations
  • Mystery Shopping
  • Brand Audits
  • Discover More

Customer Experience

  • CX Strategy
  • CX Outsourcing
  • Omnichannel Orchestration
  • Customer Insights
  • Sales as a Service
  • Discover More


  • Digital
  • Advertising Analytics
  • Direct
  • Experiential
  • Branding
  • Discover More
  • IT Strategy
  • Software
  • Hardware
  • Mobile App Development
  • Website Development
  • Discover More

Human Resources

  • Recruiting Technology
  • Ai Resume Parsing
  • Policy Development
  • Employee Feedback
  • Candidate Interviewing
  • Discover More


  • Knowledge Base
  • Continuous Development
  • Technical
  • Team
  • Managerial
  • Discover More

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Contact Info

Lucent Research Limited P.O. Box 1024 Business Centre Port of Spain Trinidad, West Indies.



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