GET YOUR AD-ACKNOWLEDGMENT
Sometimes, all marketers and advertisers want is a little ad-acknowledgment.
Do consumers really like your ad?
Is it sending the right message?
Will, it hit the spot?
Will consumers recognize the product’s benefits?
Will this ad drive awareness, interest, desire, and sales?
What do you need to tweak?
How can you connect the ad with immediate action, whether it’s by Facebook activity or word of mouth?
When these questions consume you, consider Lucent Research your ad psychologist. We test a number of elements, including:
Social media campaigns
Billboards and other outdoor advertising
Before, or after your campaign, measure whether ads meet their performance benchmarks.
LUCENT’S AD EVALUATION METHODOLOGIES
To gain deep insights, we assess consumers’ attention, engagement, emotions, and physiological responses. We also consider context, design, placement, messages, brand perception, and other key factors.
Lucent Research uses a mix of methodologies to assist your organisation in understanding the quality and impact of your advertising. These include:
Streamline advertising messages to your target audiences, and drive sales.
Gain insight into areas that invoke high levels of engagement, cognitive load, or emotional responses.
Understand consumers’ underlying motivations, beliefs, and attitudes to inform your conceptual process.
Gain insight into consumers’ / stakeholders’ perceptions of your product / service.
Gain insight into your product’s positioning within its industry.
Align creative and strategic elements.
Gain information to make informed decisions about promotions and proposed advertising activities.
Discover what motivates your target audiences’ likes, desires, and behaviour.
Connect with Lucent for some ad-acknowledgment!