Our Service

Ad Evaluations


Sometimes, all marketers and advertisers want is a little ad-acknowledgment.

Do consumers really like your ad?
Is it sending the right message?
Will, it hit the spot?
Will consumers recognize the product’s benefits?
Will this ad drive awareness, interest, desire, and sales?
What do you need to tweak?
How can you connect the ad with immediate action, whether it’s by Facebook activity or word of mouth?
When these questions consume you, consider Lucent Research your ad psychologist. We test a number of elements, including:

Company websites
Social media campaigns
TV ads
Print ads
Radio ads
Company intranet
Billboards and other outdoor advertising
Before, or after your campaign, measure whether ads meet their performance benchmarks.



To gain deep insights, we assess consumers’ attention, engagement, emotions, and physiological responses. We also consider context, design, placement, messages, brand perception, and other key factors.

Lucent Research uses a mix of methodologies to assist your organisation in understanding the quality and impact of your advertising. These include:

Focus groups
Depth interviews
Projective techniques



Streamline advertising messages to your target audiences, and drive sales.
Gain insight into areas that invoke high levels of engagement, cognitive load, or emotional responses.
Understand consumers’ underlying motivations, beliefs, and attitudes to inform your conceptual process.
Gain insight into consumers’ / stakeholders’ perceptions of your product / service.
Gain insight into your product’s positioning within its industry.
Align creative and strategic elements.
Gain information to make informed decisions about promotions and proposed advertising activities.
Discover what motivates your target audiences’ likes, desires, and behaviour.

Connect with Lucent for some ad-acknowledgment!

Related Services


As a premier research agency, we help you to view research in a new light – one where we merge traditional and non-traditional methodologies to give our clients the right information and insights to aid strategic decisions.

Customer Experience

Don't wish for happy customers. Make them. Our end-to-end CXaas platform combines strategy, analytics, technology, and operations. Everything you need to reimagine your CX and make your customers smile.


Marketing is no longer about merely adding online channels to the media mix; it is about integrating digital into all facets of marketing. Our marketing engagements are typically multifaceted to solve specific challenges while building ongoing client capabilities.

Organizations that understand the "fundamental shift" must learn to navigate such challenges as building capabilities, modernizing platforms, creating a software engineering culture, and leveraging data and analytics to improve operations and products.

Human Resources

The People and Human Resources function is key to achieving a firm’s underlying mission to attract, develop, excite, and retain exceptional people. Our teams function spanning talent, recruitment, and professional development. We unleash our dedication to supporting your current and next generation of colleagues.


To improve results from training programs, executives must focus on what happens in the workplace before and after employees go to class. Our teams design and execute the strategies that empower your staff to become enhanced versions of their job roles.


  • Focus Groups
  • Product Testing
  • Service Evaluations
  • Mystery Shopping
  • Brand Audits
  • Discover More

Customer Experience

  • CX Strategy
  • CX Outsourcing
  • Omnichannel Orchestration
  • Customer Insights
  • Sales as a Service
  • Discover More


  • Digital
  • Advertising Analytics
  • Direct
  • Experiential
  • Branding
  • Discover More
  • IT Strategy
  • Software
  • Hardware
  • Mobile App Development
  • Website Development
  • Discover More

Human Resources

  • Recruiting Technology
  • Ai Resume Parsing
  • Policy Development
  • Employee Feedback
  • Candidate Interviewing
  • Discover More


  • Knowledge Base
  • Continuous Development
  • Technical
  • Team
  • Managerial
  • Discover More

Engage Us

Contact Info

Lucent Research Limited P.O. Box 1024 Business Centre Port of Spain Trinidad, West Indies.



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