About US
Building the future
Lucent Research has been in business since 2007 as a qualitative research agency but has now evolved into a full-service research house that operates and has affiliates in eleven regional territories:
| Trinidad & Tobago | Jamaica | Barbados |
| Guyana | Grenada | St. Lucia |
| Antigua | St. Kitts | Aruba |
| Curacao | St. Vincent | U.S. Virgin Islands |
A team of competent staff which includes full-time and part-time personnel and is dependent on your project needs.
Offers cutting-edge solutions with quick turnaround times on projects.
Affiliated with international bodies- The QRCA- Qualitative Research Consultants’ Association, the MRS- Market Research Society, and AQR- Association for Qualitative Research
UNDERSTANDING PEOPLE AIDING DECISIONS
Lucent Research has been in business since 2007 as a qualitative research agency but has now evolved into a full-service research house that operates and has affiliates in eleven regional territories across the Caribbean:
Focus Groups
Magnets for opinions. Probe your audiences’ minds, and explore insightful conversations.
Depth Interviews
Sometimes you just have to have a real conversation. A one-on-one discussion that allows you to unearth new truths.
Ad Evaluations
Sometimes, all marketers and advertisers want is a little ad-knowledgement.
Product Testing
How do you know that your new product or package will tickle consumers’ fancy?
Employee Research
The most important voice emanates from within, and you can bet your bottom dollar that employees have a lot to say.
Service Evaluations
You can ask customers hundreds of questions, but are you getting the right answers? But are you giving the right service?
Mystery Shopping
One of our main tools, mystery shopping helps us to experience the customers’ real deal.
Trade Audits
People tend to groan when they hear the word. Audits demand attention to detail.
Event Audits
Fancy displays at events are part of your advertising models. But how do you know that you’re getting top-of-mind brand recall?
Brand Audits
How do you know what consumers think of your product samples? Do you know if your ad dollar is giving you the ROI that you desire?
Brainstorming Sessions
We’ll be honest. Coming up with great ideas is difficult. If only it were as easy as putting some people in a room!
Stakeholder Consultation
Data tells stories. But how do you find the storyline in the midst of a noisy townhall, where emotions are running high?
Research Training
Admit it. Holding a report full of data that helps you to understand customers better to increase market-share sends jolts of excitement through your veins.
Research Consulting
Research is time consuming. If only you could wave a magic wand, and all your surveys, focus groups, data analysis, and reports could be finished – just like that!
Lucent’s mandate is to remove the grey areas that exist between organizations and their stakeholders and to illuminate them. As our name suggests, our research offers clarity about the needs and wants of consumers, ensuring that their perception is clearly understood by our clients.
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Understanding People, Aiding Decisions