IT’S ALL IN THE SENSES

Tantalizing customers with new products, colors, flavors, and tastes is a marketer’s pleasure…and pain.

How do you know that your new product or package will tickle consumers’ fancy?

The sensory perception remains one of the most powerful branding tools in the marketing environment. Think of the last time you sniffed a perfume sample in your favorite magazine, and it instantly generated pleasant memories or prompted you to purchase a new fragrance.

Product/package testing allows marketing and product managers to develop insights into customers’ preferences when developing and improving core elements of products.

DESIGN YOUR SENSO-METRE

Lucent Research helps you to design a senso-metre that still leaves room for imagination. And we get the right people to screen your latest ‘invention’ – with a nice mix of your core demographic, early adopters and people you didn’t think would give you the time of day. Isn’t that how some of the greatest romances are born?

LUCENT’S 6TH SENSE

Lucent Research provides a host of different quantitative or qualitative product/package testing mechanisms for a range of environments, such as:

FMCGs
Food and beverage manufacturers
Car dealerships
Financial services and products
Hospitality services
Public services

BENEFITS

Pre-test new products, using quantitative or qualitative techniques to dig deeper into what makes consumers respond to your product
Better understand what experiences move clients from mere customers to brand promoters
Introduce flexibility into the idea generation process, allowing rethinking of product/packaging concepts
Delve into the inner workings of how the human mind and the senses relate
Get consensus on what works, and what doesn’t. Contact Lucent Research to design your senso-metre.