Ad evaluations

Get your ad-knowledgement

Sometimes, all marketers and advertisers want is a little ad-knowledgement.

  • Do consumers really like your ad?
  • Is it sending the right message?
  • Will it hit the spot?
  • Will consumers recognise the product’s benefits?
  • Will this ad drive awareness, interest, desire and sales?
  • What do you need to tweak?
  • How can you connect the ad with immediate action, whether it’s by Facebook activity, or word of mouth?

When these questions consume you, consider Lucent Research your ad psychologist. We test a number of elements, including:

  • Company websites
  • Social media campaigns
  • TV ads
  • Print ads
  • Radio ads
  • Company intranet
  • Billboards and other outdoor advertising
  • Jingles.

Before, or after your campaign, measure whether ads meet their performance benchmarks.

Lucent’s ad evaluation methodologies

To gain deep insights, we assess consumers’ attention, engagement, emotions, and physiological responses. We also consider context, design, placement, messages, brand perception, and other key factors.

Lucent Research uses a mix of methodologies to assist your organisation in understanding the quality and impact of your advertising. These include:

  • Surveys
  • Focus groups
  • Depth interviews
  • Projective techniques
  • Audit

Benefits

  • Streamline advertising messages to your target audiences, and drive sales.
  • Gain insight to areas that invoke high levels of engagement, cognitive load, or emotional responses.
  • Understand consumers’ underlying motivations, beliefs, and attitudes to inform your conceptual process.
  • Gain insight to consumers’/stakeholders’ perception of your product/service.
  • Gain insight to your product’s positioning within its industry.
  • Align creative and strategic elements.
  • Gain information to make informed decisions about promotions and proposed advertising activities.

Discover what motivates your target audiences’ likes, desires and behaviour.

Connect with Lucent for some ad-knowledgement!